Saturday, March 16, 2019

#10 Foremost Things You Can Learn From the AFFILIATE MARKETING-Fact visions

#10  Foremost Things You Can Learn From the AFFILIATE MARKETING-Fact visions

Affiliate marketing Terminology

Advertiser/Merchant – The advertiser is the company that produces the products or the services that you are going to promote. The advertiser is also commonly referred to as the Merchant.

Affiliate – This is the most basic term that we have been using from Day 1. The affiliate is the individual who is promoting the advertiser’s services and products and will receive commission for the leads or sales that the advertiser gets. So, if Ramesh is a blog owner promoting Amazon books, then Ramesh is the affiliate, book is the product, Amazon is the advertiser. (In this course, we are giving you training to be a successful affiliate.)

Affiliate Agreement – This is the agreement that is drawn between the affiliate and the advertiser when they enter into an affiliate relationship. It has details of rules, roles, legalities and responsibilities for the relationship. You generally don’t need to bother about it.

Affiliate Network – The network, unlike the manager, is a third party, managing the affiliate program for the advertiser. Networks provide technology for tracking the efforts of the affiliates. They also ensure that there is proper tracking of the sales, prompt payment of commission to affiliates. The network will also help the merchant meet potential affiliates for promotion their services and products. One example of an affiliate network is the Amazon Affiliate Program.

Click Through Rate – Also known as CTR, this is a metric that compares how many times the affiliate link has been clicked to the number of times it has been viewed. The result is displayed in the form of percentage. For example, if the banner ad on your website has been viewed 100 times and has been clicked once, then you will divide 1 by 100 and multiply it again by 100. This will give you a result of 1%.

Commission – Commission is the money that the advertiser pays to the affiliate. This is a pre-defined amount that is entered into the affiliate agreement.

Conversion – When a visitor visiting your website takes action, such as buying a service or product, signs up for email or fills up a form, then he is converted. The conversion of potential customer to a buyer complete.

Conversion Rate – The comparison of number of times the affiliate link has generated conversion to the number of times the affiliate link has been viewed and displayed as percentage is conversion rate. The method of calculation of conversion rate is same as CTR.

Cookies – When an individual visits your website a text file is sent from the website to the web browser of the visitor. This is used for assigning an ID to the visitor who has clicked on the affiliate link to reach the advertiser’s website for a specific period. If the visitor returns to the website within the specified period, then the affiliate gets credited with a sale. Example, Ramesh visits your website and clicks the affiliate link. Cookie is dropped to his web browser. He returns to the advertiser’s website again before the cookie expires. This ensures that you receive credit and commission for the sale.

CPC – CPC is cost per click. This is the money that is paid for generating a click by a visitor on an affiliate link. For example, you have spent Rs.200/- on an advertisement. The advertisement gets 100 clicks. Therefore, your CPC is Rs.2. The calculation formula is the cost of the advertisement divided by number of clicks generated


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